The public sector market for information technology is huge. In FY 2017 the federal government will spend on IT Products and Services $89 billion to support the requirements of DOD and Civilian agencies. Add the security agencies and the state market and this total more than doubles. However, the sheer size, diversity, complex procurement regulations and the multiple organizations that influence the acquisition process makes it one of the most difficult markets
To be successful, you need ready-access to a wide range of information and data to make timely and proper decisions. Marketing and business development personnel have many challenges in conducting this research internally. First they must obtain the data from multiple and diverse sources, and then the data must be analyzed and validated to support their decision process.
CMA Research and Analysis Services
CMA offers the specialized skills and services to support your needs for expert business intelligence. As a leading marketing and business development firm in the public sector market, we utilize market research as the starting point for all of our client engagements. We have assisted a wide range of companies during our twenty five year history. Recent engagements have included competitive analysis studies for a multi-billion dollar professional services company pursuing DOD procurements, an analysis of state government homeland security opportunities for a leading IT company and the preparation of our custom Agency Playbooks for a top-five federal contractor.
- Expert knowledge of the public sector market
- Ready access to all public data sources and subscription services
- Critical expertise in finding unannounced emerging business opportunities
- Analysis of agency incumbents to help you stay ahead of the competition
- Experienced business development personnel to interview clients and present the findings