Part 1 - Government Marketing Now
The need for marketing has never been greater than now

Finding new customers and developing new business has always been a top
priority for marketing and sales executives. How companies deliver their marketing messages to government varies. Product and solutions-based companies typically spend more effort and money on marketing than professional services companies. But the end result should be the same - develop new markets, build a sales pipeline of new opportunities and generate new business.

New Strategies for Today’s Market

The need for marketing has never been greater than now. The new stimulus package - American Recovery and Reinvestment Bill - passed by Congress will result in major new expenditures for technology. The $787 billion stimulus bill includes up to $100 billion in new spending for technology and related services during the next three years. This is in addition to the $70 Billion+ included in the annual budget.

How your company adapts and addresses these new opportunities can mean success or failure. The time to act is now. Implementing timely results-oriented marketing campaigns to build your sales pipeline will produce results in 2009 and beyond.

Common Mistakes

Based on our observations of many marketing campaigns, we have viewed a number of inherent flaws and the common mistakes:

• Use of commercial content without adapting to the government market
• Inconsistent campaign themes and marketing messages that do not address government challenges
• Fragmented strategy in the use of advertising, trade shows and other one-time events without measurable ROI’s
• Disconnect between marketing and business development resulting in poor campaign execution and follow-up 

Best Practices

We have identified the winning best practices in implementing results-oriented government marketing campaigns.

CMA Marketing Solutions

CMA has a long history in implementing metrics-driven marketing campaigns for a broad spectrum of technology companies - from emerging firms to established leaders. Our knowledge and experience in the Federal, State/Local and Education markets allows us to develop integrated campaigns focused on delivering your message in meeting today’s challenges.

Our campaigns are customer-focused and follow the “Best Practices” process. They include a wide range of out-reach activities - all designed to generate sales leads. We bring together partners and government speakers, develop timely content, acquire the right audience, and deliver a consistent message. Our clients tell us they are successful because we deliver qualified sales leads.

VMware, in partnership with Hewlett-Packard, finds winning formula in reaching buyers in federal and state governments.  FULL STORY.

CMA to represent GigaTrust in GSA Schedule sales to government agencies.

GigaTrust provides cutting-edge email security and content protection. They are the only provider of Intelligent Rights Management-an innovative, next-generation content security approach built on the foundation of Microsoft’s Windows Rights Management Services (RMS).  SEE PRESS RELEASE.

News

Israel Feldman joins CMA

Israel Feldman recently joined CMA as a Vice President and Senior Corporate Advisor. “Mr. Feldman is one of the most well-known and respected leaders in the government information technology community. He was the founder of Government Computer News, eGov Journal and Expo and the Industry Advisory Council (IAC)”, according to Joe Corini, President of CMA.   SEE PRESS RELEASE.