April 21, 2009 • Issue 17
 

Recent Issues
Why Winners Win
Part 1- Government Marketing Now

Why Winners Win
Part 2- Business Development Now

In This Issue
Featured Article
Why Winners Win
Part 3- Economic Stimulus Package

Client Spotlight
HP and VMware

Systems and Software Consorium

 

 

 

 

 

 

 

Partners/Sponsors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Computer Marketing Associates, Inc.
8000 Towers Crescent Drive
Suite 720
Vienna, Virginia 22182-2707
Main: 703.883.0728
Fax: 703.917.7733
www.cmai.com

© 2009 Computer Marketing Associates, Inc.


Featured Article

Why Winners Win
A series of articles on winning marketing, business development and contracts “Best Practices” in the public sector market
. In Part 2 of this series, we wrote about the business development best-practices of the successful contractors.  See Business Development Now.

JoeBy Joe Corini
President, CMA
jcorini@cmai.com

During the past twenty years CMA has worked with hundreds of technology companies engaged in the public sector.  The companies ranged from small professional services companies with less than $10 million in revenues to top 5 leading product and services contractors.  We are fortunate to have been a participant in the success of a number of these winning companies.

Part 3 - Economic Stimulus Package
Offers great potential to technology companies with a focused strategy

Overview
The $787 Billion Economic Recovery and Reinvestment Act of 2009 – commonly known as the “Economic Stimulus Package” includes up to $100 billion in new spending for technology and related services during the next two-three years.  This is in addition to the $70+ Billion included in the current annual budget.

There are new policies and interim FAR Rules that impose significant compliance obligations on contractors.  Many of the agencies are assigning “Recovery Czars” for this massive program.  The process to follow the “Money Trail” is different and time sensitive.

Since the passage of the Economic Stimulus Package, there have been many presentations, overviews, studies, webinars and news articles discussing the billions of dollars that the Federal, State and local entities will receive.  While of value, the information is focused at a very high level.  They provide little “actionable information” to develop the opportunities.

Strategies –Major Contractors
Today, the successful large contractors are adapting their best-practices strategies to the changing climate in government.  They are in full pursuit of the new business opportunities in the Economic Stimulus Package.

The winning companies are poised to capture Stimulus spending as:

1) They are actively engaged - Many of the companies have formed separate units or teams.

2) They have extensive research and business development resources - providing good intelligence. 

3) Many are established incumbents - and have numerous contractual vehicles with access to the right people. 

4) Have ready-to-go solutions – to meet requirements

Strategies – Small and Mid-Size Businesses
The small and mid-size companies face significant challenges in obtaining access to these new opportunities.  Many are uncertain on how to proceed and do not have proactive strategies.  Others are awaiting the release of RFP’s which may not occur.  They fear that the major contractors will prevail and they will be denied participation.
 
CMA is currently engaged with a number of small to mid-size contractors to help overcome the challenges to find and close business before the competition.  We have adapted the best-practices approach of the large businesses and the steps we follow are custom for each client.   

For example, CMA is currently supporting a client that provides solutions in the health care industry.  The Economic Stimulus Package includes several hundred million dollars in new funding for the prevention of fraud, waste, and abuse.

For this client, we have identified the actual funding for each agency, compiled background information of the potential opportunities, and identified the key government personnel.  We have initiated the first round of interviews and are positioning the client for the new opportunities.

We believe a tactical approach is needed to get beyond the headlines and follow the “Money Trail”.  Finding the program owners and offering solutions before the competition are the keys to success.     

To learn more on how this approach can help your company, give us a call.    


Client Spotlight

vmhp

VMware, in partnership with Hewlett-Packard, finds winning formula in reaching buyers in federal and state governments.  FULL STORY


SSCI, a not-for-profit organization that supports government and industry with software and systems engineering processes, practices and capabilities, increases marketing to government agencies. FULL STORY


About CMA

Founded in 1989, CMA is leading government marketing services firm. CMA’s marketing, business development and contract services provide integrated solutions to companies seeking to grow their public sector business. Comments are welcomed. Joe Corini, President, jcorini@cmai.com, 703-917-7726. http://www.cmai.com